Conjoint analysis methods, including best worst scaling studies and discrete choice experiments, can be used to systematically assess patient healthcare preferences. However, the design and analysis of conjoint studies can sometimes mask variation in preferences. In this talk, Dr. Wright will discuss approaches for identifying and addressing heterogeneity in conjoint studies.
Davene R. Wright, PhD is an Assistant Professor of Pediatrics at the University of Washington and an Adjunct Assistant Professor in the University of Washington CHOICE Institute. Her research focuses on the supply and demand of effective and efficient healthcare for children with obesity.